Radio is an available and approachable medium for small businesses looking to promote themselves, but as with advertising, a radio ad will only be effective if it’s written and developed to fit the medium and target the right audience. Canadian Radio stations in Canada advertising relies very heavily on these factors as who the ad is for, the writing of the script and making the script sound authentic. Let’s motivate and pursuit your audience to take action with powerful words, catchy jingles and more helpful tips