Product packaging has a major impact on customers' purchasing decisions. Most of the time, you buy things just because the packaging is adorable and they look good. The purpose of packaging goes beyond product protection and many companies around the world use it as a branding tool for their products. For cosmetic products, especially lipsticks, packaging plays an important role in building product credibility and generating additional sales. Have you noticed how well-packaged and well-designed lipstick boxes…