A landing page is a separate web page designed expressly for a marketing or advertising campaign in digital marketing.

It’s where a visitor “lands” after clicking on a link in an email or an ad from Google, Bing, YouTube, Facebook, Instagram, Twitter, or another comparable website.

Unlike web pages, which often have several aims and promote research, landing pages have a single emphasis or goal, known as a call to action (or CTA, for short).

Because of this emphasis, landing pages are the ideal option for raising the conversion rates of your marketing initiatives and minimizing the cost of gaining a lead or transaction.

As you can see, the landing page is created when prospects at the top of the funnel click a link in an ad, email, or elsewhere on the web.